The marketing operating system
Marketing OS researches the claims behind your ads, drafts the creative with AI, routes every piece through human approval, publishes across six networks — and reports what happened honestly, even when the honest answer is “not enough evidence yet”.
research-gated claims · human approval on everything · six networks · honest numbers
Inside the cockpit
Three views from the operating system itself: claims validated on two axes, one approval pipeline for every network, and results that never pretend.
Delivered and installed within 14 days
supportedconfirmedLowest running cost of any heating
supporteddisconfirmedPreferred by 9 out of 10 owners
insufficientuntestedangles.create → REFUSED by claim gate
“angle requires a supported claim — claim #3 is unvalidated”
product view · illustrative
Autumn launch film — 16:9 cut
YouTubepublishedAutumn launch film — 9:16 cut
TikTokapprovedProduct story — carousel
InstagramproposedTeaser loop — uncleared track
Instagramlicense gateapproval note: “client sign-off by email, 26 Aug” — required on client brands
product view · illustrative
| metric | creative A | creative B |
|---|---|---|
| Views | 12 480 | 9 115 |
| Avg. watch time | 11.2 s | — not reported |
| Saves | 214 | 96 |
verdict: insufficient evidence — n too small to call a winner
product view · illustrative
The system
Most marketing stacks are a pile of tools with a person as the glue. Marketing OS is one system where evidence, creative, distribution and measurement enforce each other.
Every marketing claim is researched before it is allowed anywhere near an ad.
AI drafts stills, video and music. A human approves every frame that ships.
One approval flow fans out to Facebook, Instagram, X, LinkedIn, YouTube and TikTok.
Results come back as they are — never inflated, never invented.
How it works
Five stages, each one gated. The order is the point: nothing downstream can outrun the evidence upstream.
Market facts are gathered with sources and dates. Intuition is not admissible; a fact without a source does not enter the system.
Ad angles may only be built on claims the research supports. The gate lives in the database itself — an unsupported claim is physically rejected.
AI drafts copy, stills, video takes and music beds as proposals. Drafts are cheap on purpose — nothing about a draft is a decision.
A human reviews and approves every piece before it can ship. Editing an approved piece sends it straight back to proposed.
Approved content fans out across networks on schedule. Metrics come back platform-native and honest, and feed the next round of decisions.
Creative studio
Stills, video and music are drafted in-house — storyboard-first, in seed sweeps a human selects from. The imagery on this very page came out of that studio.
Why it exists
The expensive failure in marketing is not a typo — it is the fluent claim nobody checked. Every rule in Marketing OS exists because skipping it produces exactly that.
There is no button that floods your channels with AI output. Generation produces proposals; humans decide what the brand actually says.
Approval and evidence rules are enforced where they cannot be bypassed — in the schema and the pipeline, not in a checkbox someone can skip.
A true claim that fails in the market stays on record as exactly that. Knowing what didn’t work — and why — is the expensive part.
No invented scores, no vanity aggregates. When a platform doesn’t report a metric, the field stays empty rather than pretending.
One pipeline, every channel
FAQ
Not yet. Marketing OS currently runs as an operated service: our team runs the system for our own portfolio and for a small number of client brands. Self-service access is on the roadmap — the contact form is the way in today.
Facebook Pages, Instagram (posts and Reels), X, LinkedIn, YouTube and TikTok, with per-network validation of formats and metadata. Paid-search research and reporting integrate with Google Ads.
No. AI only drafts. Every post, video and ad is reviewed and approved by a human before the system is able to publish it, and editing an approved item revokes the approval automatically.
Marketing OS is built and operated by Dot Com Services Ltd. — a web company building for the web since 2008 — and runs on MaiaHost infrastructure.
Early access is scoped per brand: how many properties, which markets, which channels. Write to us with what you run and we reply with a concrete proposal — no obligation.
Marketing OS is in operated early access — our team runs it with you, from first researched claim to published creative. Tell us what you run and we’ll come back with a concrete proposal.
